WorshipLeaderResearch.com is the home for articles and news related to a collaborative study focused on the behaviours of the primary contributors to contemporary worship and the attitudes and behaviours of local worship leaders towards them. By exploring the relationships between quantitative and qualitative data, we hope to better understand the relationship between the worship music industry and local worship practitioners. The study aims to equip practitioners with a deeper understanding of the forces that impact their corporate worship song selections.
Articles
Introducing Will/ow Worship Leader: A Profile
Today’s Worship Leaders may not be quite who you think they are. Picture the typical worship leader. You’re probably imagining someone young, artsy, and fashionable. Maybe you picture them sporting hipster glasses and skinny jeans, with a carefully curated Instagram aesthetic. You’d only be partly right. Worship Leader Research (WLR) recently completed the largest survey of worship leaders ever conducted in North America, with over 3,600 participants across the U.S. and Canada. Our sampling method was a convenience survey distributed through our email list, the WLR[...]
After The Big 4 – What Happened To Worship’s Power Churches?
How Elevation Survived—and What the 2020s Say About the Future of Worship Music Two and a half years ago, Worship Leader Research released our first major article, which helped give language to what many worship leaders intuitively sensed but hadn’t fully articulated: namely, throughout the 2010s, a small handful of megachurches – Bethel, Elevation, Hillsong, and Passion – had dominated the relevant charts. We dubbed them the “Big 4.” If worship leaders were leading with the latest “top songs” in the 2010s, they were almost certainly[...]
